MiX Telematics is proud to announce the launch of the Matrix Road Safety Association in response to the United Nations call for action on a ‘Decade of action on Road Safety’. “All South Africans have a duty to ensure that their actions on our roads do not impact negatively on the lives of others. This initiative will actively provide the public with information on road collisions via the media, whilst providing an informative online training service detailing the cause, prevention and other general safety information pertaining to road accidents,” says Brendan Horan, Managing Director of MiX Telematics: Consumer.
The initiative stems from Matrix’s involvement in Pick ‘n Pay’s successful ‘Stay Alert Stay Alive’ television campaign on SABC 3, which has been actively supported by Matrix over the past three years. TV, radio and newspaper reports are set to continue as the Matrix Road Safety Association provides life-saving information to the public. Paul Nel, producer of the road safety TV series; ‘Stay Alert Stay Alive’, will be providing on-the-scene news reports while Dave Johnston, former head of the AA Driver Training Academy, will be offering advice on how these road accidents could have been prevented.
“As part of this initiative a fully-equipped Matrix Road Safety Association medical emergency vehicle will patrol the roads of Gauteng, with a paramedic on board. The Association has partnered with Emer-G-Med, a Gauteng based company that specialises in medical response and critical care, to provide this service,” says Horan.
He adds that Matrix has always been keenly aware of the fact that its customers are people who are all potentially affected by dangerous situations on the roads. “We actively support this initiative, which is designed to provide information that may help save lives,” he concludes.
Daily information on serious road collisions, as well as detailed safety-related training material, will regularly be uploaded on the Matrix website: www.matrix.co.za.